This training course aims to support youth organizations in developing digital skills with a focus on storytelling and branding. In an ever-evolving digital age, the ability to tell compelling stories and build a strong visual identity is essential for attracting young people, partners and funders.

Participants will learn how to create and use effective digital content (texts, images, videos) to promote their activities, values and impact. They will also explore modern storytelling techniques, digital promotional tools and strategies to strengthen their organization’s brand.

Through this process of effective promotion, organisations will be able to reach potential beneficiaries more easily, attract more young people to their activities and create amore active and engaged community. Practical workshops and interactive sessions will provide opportunities for experiential learning and international collaboration, contributing to the development of communication strategies tailored to today’s needs.

Objectives

Developing digital storytelling skills to increase the visibility of youth organizations.

Improve organizational branding with a focus on visual identity and strategic communication.

Creating and testing effective digital strategies to promote projects and attract target audiences.

Facilitating the process by which organizations reach potential beneficiaries and engage more young people in their activities.

Encouraging exchange of best practices and international collaboration between participating organizations.

At Scout Society, we believe that digitalisation is more than just technology—it’s about creating opportunities, enhancing skills, and building stronger connections in today’s fast-paced world. With over 10 years of experience in non-formal education and technology, we have been integrating digital tools, platforms, and strategies into our projects to empower young people, youth workers, and organizations.

Now, we invite you to be part of this digital journey, where you’ll learn how to develop your digital skills, strengthen your brand, and make an impact in the online space.

Our experience in digitalisation

We have developed a range of innovative digital solutions designed to support youth workers and organizations:

• Educational platforms & e-learning tools that make learning accessible and engaging
• Mobile applications designed to support interactive and practical learning
  Digital hubs that connect young entrepreneurs and youth organizations with valuable resources
• Workshops & training sessions focused on developing digital skills and digital branding
• Gamified learning tools such as online games and escape rooms, blending education with digital interactivity

Serra da Estrela

Serra da Estrela is a mountainous region in central Portugal, known for its stunning natural landscapes, the country’s highest peak, and the only ski resort in Portugal. It features rugged terrain, scenic hiking trails, glacial valleys, and picturesque villages. The area is also famous for its traditional cheese, Queijo da Serra, and offers opportunities for various outdoor activities, including hiking, skiing, and rock climbing. As part of the Serra da Estrela Natural Park, it boasts rich biodiversity and pristine natural beauty, making it a popular destination for nature lovers and adventure seekers.

• Participants will stay in Pousada Juventude da Serra da Estrela.
• Participants will be divided in rooms by gender.
• Wi-Fi is available throughout the building.

• Smoking is strictly prohibited inside the building.
• Alcohol consumption is not allowed in the building, except during the Cultural Night.
• Guests must respect the facilities, rooms, and common areas. Any damage caused must be covered by the responsible participant.
• Eating in the rooms is not allowed; participants are encouraged to use the dining room or common areas.
• Moving furniture without permission is not allowed.

Food

We will have breakfast, lunch, dinner, and coffee breaks. We will have traditional Portuguese cuisine.

Currency in Portugal

The currency is EURO. In all shops (especially bigger ones) you can easily pay with credit card.

• At least 18 years old;
• Youth worker/ youth leader/ involved in community activities/ have previous work in educational institutions or social initiatives;
• Resident in the partner countries or have a resident permit;
• Available for the whole duration of the mobility;
• Have a medium level of English;
• Interested in digital storytelling and branding and to acquire knowledge;
• Willing to reflect on your ideas, as well as open to learn from others’ perspectives and experiences;
• Willing to share knowledge and experiences gained during the training course;
• To act as a multiplier, disseminating the outcomes and lessons learned to a wider audience;
• Open to new, flexible, proactive and willing to work in a multinational and intercultural team;
• Open to diversity and interculturality;

As a participant in the project, you are expected to actively engage and contribute to the overall success of the activities.

Your behavior, attitude, and level of participation are essential in creating a positive and inclusive environment for everyone involved, and you commit to upholding these standards throughout the project.

Before the project:
You must follow deadlines
Each organisation needs to prepare very well all the participants
Attend the online preparation meeting with all the partners.

During the project:
You must attend at least 95% of the program to get the reimbursement.
You must respect the program schedule.
You should be actively involved in all activities.
Morning energizer

After the project:
You have to fill if the final report in the mobility tool. You have to disseminate the project online or offline.

Arrival day: 12.05.2025
Departure day: 18.05.2025

Participants must get approval from the hosting organisation before purchasing tickets, or else they will not be reimbursed.

How to get to the location

The meeting point for the arrival day, May 12, will be at the Covilhã bus and train station. A private transfer will be arranged from Covilhã to Serra da Estrela Youth Hostel for all the participants. Please be in Covilhã no later then 18:00 on May 12.

For those arriving from Lisbon and Porto, we suggest the following transportation options:

Train
https://www.cp.pt/passageiros/en

Bus from Lisbon
https://rede-expressos.pt/en

Bus from Porto
https://www.rodonorte.pt/en/

Budget for travel per participant from Spain:

285€ if you are travelling with Green Travel (green travel includes bicycle, bus, car-pooling and train), 211€ for non-green travels (flight)

The project is financed by Erasmus+ programme meaning that the travel costs, food and accommodation will be covered by the hosting organisation.

To receive reimbursement you need to provide us all the original documents of transportation (plane, train or bus) that are used during your trip from the departure city to the project location. These include: tickets, receipts, boarding passes, invoices. We can’t reimburse travel costs without these original documents.

Reimbursement will be done in EURO regardless of the mentioned currency in tickets, receipts and invoices. All tickets purchased in another currency other than Euro will be converted and calculated trough the official webpage of the European Commission.

Reimbursement will be done through bank transfer after the project only to the sending organization bank account.

• Personal medication
• Warm clothes (keep in mind that we are up in the mountains)
• Personal hygiene products (shampoo, shower gel, toothpaste, etc.)
• Towels
• Adequate clothes (check the weather online before you travel)
• Water bottle
• Traditional costumes, non-perishable food, games

Cultural Night

During the project, we plan to arrange an Intercultural evening. You will present your own cultures – national, regional, personal or any kind of culture you feel you belong to.

A culture may be presented by a song, a story, a poem, a dance, some drink or food, etc. You may bring pictures, music or anything you consider to be most appropriate to present your culture. However, we appreciate if you find more creative way to present your culture.

We will not have a kitchen to prepare the meals for the intercultural evening, so we suggest that you adapt your food and drinks to that reality.

Travel and health insurance

It is recommended for all participants to provide their own health insurance.

This should cover you for the full duration of your time in Portugal. You can use the free European Health Insurance (EHIC) to allow you access to public hospital treatment. Having this card means you may be able to receive free medical treatment in the event of an emergency, but it is NOT guaranteed.

Also, please be aware that the EHIC is NOT a travel insurance policy , it will not cover private health care, non- emergency health costs, or being flown back to your home country. To learn more , please go to : ehic.europa.eu/

Travel insurance to cover the safety of you possessions, lost luggage, delays to flight is not mandatory requirement, but it is advisable.